The ‘future of customer’ is a story of data, real-time information and radical experience transformation. And in a post-pandemic era it is more important than ever to deeply understand the genetic construct of your customer and their continually evolving needs.

Generation Alpha—the “children of the millennials”—are already guiding many of the purchasing decisions within their families. They are expected to be the longest-living and the wealthiest generation to have ever lived. This will be the most diverse, demanding and tech saturated generation we’ve ever seen, and we need to understand who they are—and what’s important to them—right now.

COVID-19 has been the biggest stress test for business and the global economy in living memory. But while it is undoubtedly challenging many businesses to find different, smarter, more connected ways of operating, surviving and connecting with their audiences—it’s also revealing pockets of startling ingenuity and resilience—sometimes in the most unlikely places.

Let’s discover and uncover the diversifications, innovations and strategies that some of the world’s most exciting businesses have employed to ensure that they’re riding the wave of reinvention—while not being drowned in the process.

The need for leadership invigoration has never been more urgent. Leaders are navigating a dynamic, fast-paced digital age, and working within this environment demands leaders make decisions more quickly, agilely and across virtual landscapes.

The global community is shrinking, and reliance on high-performing, collaborative teams is more critical than ever. And in turn, leaders will need to evolve their understanding of human behaviour and the human brain through neuroleadership which will help create more effective leadership, better change management and drive positive behaviours.

Trust, in its simplest form has been the cornerstone of our civilisation for 10,000 years. It’s the glue that holds everything together—it’s what makes people feel safe, feel connected and feel like they belong.

But what role does trust play in our digital lives? With recent events contributing to the decline in levels of trust in major public and private institutions across much of the world, we need to invest in—and understand—the increasing human need for digital trust.

And with the proliferation of new trust-enabling technologies—transforming how trust is built, facilitated and maintained in our digital age—the transformation and instruct importance of trust in our world has never been more important.

Welcome to the new wave of innovation. With the pace of change hitting peak levels, we’ll see more fundamental human problems being solved in the next two decades than have been solved in the last two centuries.

Radical innovators will need to think and behave like technologists. More importantly, they will need to refresh their skills routinely to stay ahead of rapidly evolving technology.

Our world is in a state of flux. Recent events such as COVID-19, Brexit, the United States Presidential race, and demonstrations in Hong Kong have shown us that nothing is straight forward when it comes to politics, government and society.

The ever-increasing power that technology giants have gained over the last decade—combined with trade wars between regions and countries—have seen major shifts in power in both the business and government sectors.

Businesses of the future will without doubt require a deeper understanding and tolerance to the volatility that these new shifts have created.